How to Systematically Create Content Ideas Fast – 2 Methods

First method

It takes under 10 minutes to prepare the list.

1) Export “questions” from Ahrefs using Keywords explorer.

2) Quickly glance at the list and remove obviously irrelevant phrases.

3) Sort by search volume from the highest to lowest. Keep monthly search volume of 400 and above.

4) Download keywords and combine it with the domain name and batch upload to Keyword.com

You can use the format site.com:keyword

5) Wait a few minutes and remove keywords already ranking.

6) You can systematically go from the top of the list and enter the following operator in Google for subtopic ideas.

quora.com “keyword phrase”

You now have hundreds of content ideas and schedule it for clients.

Second method

Follow these steps of keyword research which each tied to various goals:

1. Information keywords: This comes from analysis of competitor websites and following kinda the same way as you suggested in the post. The only difference is, we look for topics more than keywords and don’t really set floor values to volume as you set to 400. The Questions tab of ahrefs and the keywords that have a higher word count can be really good choices.
2. Contextual variations: Here we usually take seed keywords, sort them out in terms of entities and they figure out which keywords are more likely relevant and can be used in the same landing pages or as subpages or in posts to create small topical clusters around such entities. The ” Having same terms” part of ahrefs is a good way to look at it. Another way could be to search for the terms, look at wikipedia pages and see the entities it links to and the relationships between all the pages. Helps a lot in determining the overall site structure especially if you are in the planning phase.
3. Pragmatically relevant keywords: Now this is something that we normally do regardless of whether keywords are searched or not. We take a look at how a user would perceive a keyword and the sentiments attached to it and we target specific keywords that fall into this. For example, for a corporate gifts website, a very sentimentally related keyword to target would be “How to appreciate your lawyer” since it is very related to the whole idea of giving gifts when achieving common goals. Such keywords form the blog posts and if they don’t have a lot of search volume, we usually use them as hub pages for getting links and driving social traffic by social media sharing and advertisement if the client budget is adequate for that. Such topics can also be used to practice shady link building techniques and increase the overall brand authority. Even if you don’t do this, the value of content is always there and the correct design can ensure traffic flows to these pages as well.
4. Reverse engineering in various contexts: This usually happens with the local seo settings where we look for better and more authoritative sites and the kinds of keywords they are targeting in different locations. For example, for an investment management firm in Washington DC, we go on to look at the sites ranking in the SF region as well to analyze their site structures, the informational keywords they are targeting and the overall content strategy and if it is working or not. Websites with less authority in terms of links but more traffic can be really good to look at in different local settings. Another way would be to look at the websites with a higher organic traffic to keywords ranked ratio having less quality links. It would mean that they are targeting and ranking keywords that drive more traffic than others (NOT REALLY ALL THE TIME)