How to Increase Document Salience – Subject vs. Object

Not sure if everyone has noticed but Document Salience is a great way to make strides on ranking higher and increasing the position of your page for a keyword
But…how exactly does Google calculate salience? Well, there’s probably many factors but one of the largest computational metrics seems to be.

Understanding the Object versus the Subject of your content on a section by section basis of the page or document.

This is a hard concept to explain without an understanding of Parts of Speech and sentence structure, but here are a few examples

Keyword: “Technology”
Object: “The entire course of modern society is being dramatically reshaped by technology in ways we never anticipated.”
Subject: “Technology is dramatically reshaping the entire course of modern society in ways we never anticipated.”

Keyword: “Innovation”
Object: “The competitive edge of companies in the global market is significantly driven by innovation.”
Subject: “Innovation significantly drives the competitive edge of companies in the global market.”

Keyword: “Climate change”
Object: “Our decisions regarding urban planning and infrastructure are heavily influenced by climate change.”
Subject: “Climate change heavily influences our decisions regarding urban planning and infrastructure.”

Keyword: “Artificial Intelligence”
Object: “A profound impact on both healthcare and finance sectors is being made by artificial intelligence through automation and data analysis.”
Subject: “Artificial Intelligence is making a profound impact on both healthcare and finance sectors through automation and data analysis.”

Keyword: “Digital marketing”
Object: “The success of online businesses is increasingly dependent on digital marketing strategies that leverage social media and SEO.”
Subject: “Digital marketing strategies that leverage social media and SEO are increasingly crucial to the success of online businesses.”

Keyword: “Renewable energy”
Object: “A substantial reduction in our carbon footprint is achieved by the implementation of renewable energy sources like solar and wind.”
Subject: “Renewable energy sources like solar and wind achieve a substantial reduction in our carbon footprint.”

Keyword: “Data security”
Object: “The integrity of personal information and corporate data is safeguarded by advancements in data security.”
Subject: “Data security advancements safeguard the integrity of personal information and corporate data.”

Keyword: “Remote work”
Object: “The traditional office environment and team dynamics are being transformed by the widespread adoption of remote work.”
Subject: “Remote work is transforming the traditional office environment and team dynamics with its widespread adoption.”

Keyword: “Consumer behavior”
Object: “Product development and advertising campaigns are directly shaped by the shifts in consumer behavior observed over the last decade.”
Subject: “Consumer behavior, with its shifts over the last decade, directly shapes product development and advertising campaigns.”

Keyword: “Machine learning”
Object: “The discovery of new drugs and the prediction of patient outcomes are greatly facilitated by machine learning algorithms.”
Subject: “Machine learning algorithms greatly facilitate the discovery of new drugs and the prediction of patient outcomes.”

So How Does This Work?

Focus and Attention: When the keyword is the subject, it takes the leading role in the sentence. This placement naturally draws the reader’s attention to the keyword first, emphasizing its importance.
Clarity and Directness: Sentences structured with the keyword as the subject are often more direct and straightforward. This clarity makes it easier for readers to grasp the main message quickly and clearly.

Engagement: By making the keyword the subject, you’re likely to engage the reader with what you deem most important right away. This can be particularly effective in hooks, titles, headings, or any opening lines where capturing the reader’s interest quickly is crucial.
Memorability: Sentences that feature the keyword prominently as the subject tend to be more memorable. This can be especially important in marketing, branding, or any field where recall is valuable.
SEO (Search Engine Optimization): In digital content, placing the keyword as the subject can also help with SEO, as search engines often prioritize content that clearly addresses the user’s query right from the beginning of sentences and paragraphs.