GBP Foundational SEO Instruction

1. Smart Category Selection:

• Pick the perfect primary category first.
• Analyze the top 5 competitors’ categories using the GMB Everywhere extension.
• Add relevant secondary categories.
• Pro Tip: Use what works for top-ranked businesses.

2. Service Area Strategy:

• Add specific ZIP codes, OR
• Target larger area names strategically.

3. Description Mastery (750 Characters):

• Mix high and low competition keywords.
• Make every word count.
• Use target services naturally.

4. Content Optimization:

• Add all services with keyword-rich names.
• Upload high-quality, real photos (WAY more engagement than stock photos).
• Update the products list with SEO-friendly descriptions.

5. Review Strategy:

• Aim for new reviews monthly.
• Respond quickly to every review.
• Include keywords smartly in your responses.
• Handle negative reviews professionally.

6. Consistency is Key:

• Post 2x per week with engaging images and blog links in GBP posts.
• Regularly update photos.
• Keep content fresh in all sections.

7. Citation Building:

• Create 90+ quality manual citations.
• Use consistent NAP (Name, Address, Phone).
• Target country- and city-specific directories.

8. Google Stacking (Optional):

• Leverage Google properties (Sites, Docs, Slides).
• Create interlinking content.
• Add map embeds.

This foundational GBP work has been completed. Now moving on to the website SEO strategy, applied sequentially for this client:

Website SEO Strategy

1. Target Page Strategy (Money Page/Service Page):

• Create a dedicated page for the main keyword.
  • Always have a separate page for one primary keyword.
• Use Google’s suggested searches to outline the target page.
• Match the content length with top competitors.
• Extract NLP terms (entities, contextual, and extended terms) with tools of your choice.

2. Content Creation Process:

• Gather NLP terms.
• Save website content, outline, and keywords to prepare inputs for creating the target page content.
• Use Claude for writing (preferred for a natural tone), providing the above inputs and primary keyword.
• Monitor term usage section by section. Adjust if terms exceed limits.

Note: For this project, the target page was created after other tasks to prioritize authority building.

3. Article Strategy (Supporting Pages):

• Write supporting articles for the target page.
• Find blog topics using:
  • “People Also Ask” via SEO Minion.
  • Competitors’ niche sites (SEMrush, Ahrefs).
  • Tools like Perplexity or ChatGPT.
• Use WriterZen for clustering to avoid keyword cannibalization.
• Build H1-H5 structures with the Phrase tool.
• Write articles with tools like ZimmWriter (SEO Writer Feature).

Instructions:

1. Post all supporting blogs and wait 14-15 days to gather impressions.
2. Use the “Content Creation Process” to write the target page content.
3. Interlink all blogs with each other, including one link to the target page in each blog.
4. Monitor rankings over 15 days. Expect consistent ranking progress with proper interlinking and strategies.

Progress:

• 43 articles published in 2 months for this client.
• All articles were created using ZimmWriter.

4. Avalanche SEO Technique (For Ranking Blog Topics Quickly):

Step 1: Check Google Search Console (Last 90 Days)

• Find the highest impression day (e.g., 700 impressions).
• Find the lowest impression day (e.g., 40 impressions).
• Calculate the average: (700 + 40) ÷ 2 = 370.

Step 2: Determine Your Site Tier

• If the average is 200-500, move down one tier (e.g., 100-200).
• Your site tier would then be 100.

Step 3: Target Keywords Accordingly

• Focus on keywords with ≤100 monthly searches.
• Apply filters: low keyword difficulty + high golden score.
• Publish consistently within this tier until metrics improve.

Outcome:
After publishing ~50 articles in 2 months, reevaluate your site’s tier and adjust strategies accordingly.

Instruction to Follow:

1. Post Supporting Blogs: Publish all supporting blog posts and allow them to gather impressions for 14-15 days.
2. Write Target Page Content: Once the blogs have started gaining impressions, create the content for the target page using the outlined above.
3. Interlink Blogs: Interlink all the supporting blogs with each other and ensure each blog includes one link pointing to the target page.
4. Monitor Rankings: Track performance over the next 15 days. With proper interlinking and high-quality content, you should observe continuous ranking improvement.