100 things that will CRUSH your funnel goals (100x your funnel conversions)

1. Most of you need to spend way way more time thinking about your audience and what they want.
2. Spend lots of time crafting a killer offer that’s valuable, exciting and useful for them.
3. Most of your time should be spent researching and talking to your audience.
4. Then you should spend more time thinking of amazing offers and problems to solve.
5. Then you should be spending most of your time qualifying your audience and traffic.
6. Funnel building, selling, closing and delivery should be less than 25% combined.
7. Create social media accounts and act like your customer.
8. Consume their content and see what they see.
9. An ugly badly designed funnel page to the right audience with the right offer will always beat a beautiful page to the wrong audience with the wrong offer.
10. Does your offer change something that your customer can physically see get better?
11. Can they point to the problem that you’re trying to solve?
12. Take away the risk and tell them they WON’T need to do something they’re dreading.
13. Is there a timeframe in the offer that sounds so incredible they’d be stupid to ignore it?
14. Would your audience tell you that they want this offer, without you presenting it to them?
15. A marketing funnel is just a series of offers, one after the other, saying “would you like this faster and easier?”
16. They can be back to back, page after page, or they can be a longer series of offers.
17. An offer is not a discount or a special promotion.
18. An offer is a problem solved or benefit gained for a specific person.
19. Sell and promote the offer first before you have it finished.
20. Use that to gauge interest.
21. Kill your offers that don’t work.
22. Spend way way more time crafting the amazing exciting idea for your audience.
23. In theory, the same offer should take care of your content, lead magnets, nurturing, sales process, and all your products.
24. If someone isn’t interested in getting something for free, via a video or a lead magnet, they sure as hell aren’t going to want to pay for it.
25. Your social feed and YouTube recommendations should be filled with content aimed at your clients, not aimed at you.
26. If you can’t find Facebook groups, X threads, YouTube channels, books, podcasts, events, apps, templates, LinkedIn groups, subreddits, forums, magazines, SaaS platforms, coaches, insurance, or other marketers aimed at your audience – they don’t exist.
27. For a squeeze page, use a simple headline, bullet, image, button format.
28. Use a 2-part opt-in or click pop (same thing).
29. Collect their name, email address and phone number.
30. If your offer isn’t good enough for someone to give their phone number, then they’re unlikely to buy from you.
31. This is about qualification, getting high quality leads over spam and fake emails.
32. Do this now and cultivate a list of higher quality leads – you’ll thank yourself later.
33. For the headline, use a simple XYZX format.
34. X PEOPLE: Get Y result in Z time (without X headache).
35. New Dads: Lose 10lbs in 30 days (without going on a diet).
36. High performance corporate coaches: Land 10 new $10,000 clients in 90 days (without spending all your time on LinkedIn).
37. Build a social following on your own profile.
38. Stop adding/following peers – start adding/following customers.
39. Post offers to YOUR wall – if no one is interested, assuming you’ve got followers or friends in your audience, then don’t keep going.
40. Test offers more than ANYTHING else.
41. The headline should do 90% of the heavy lifting.
42. Someone should be able to decide if this is for them, from the headline alone.
43. People do NOT read bullet points to get clarity or double check if an offer is for them.
44. If they’re confused or bored by the headline, a subheadline or bullet points will NOT convince them.
45. You can only win someone over with a headline, EVERYTHING else should be aimed to convince them that they’ve made the right choice.
46. People read the bullets asking “is this really true? How?”
47. The secret that X doesn’t want you to know.
48. The # steps to finally getting X.
49. Why your X isn’t working (and how to fix it).
50. Show the product in an image.
51. Ask for single click on the button.
52. Open a form – they’ve put a tiny amount of effort in now.
53. Collect their information.
54. DO NOT redirect them to the actual lead magnet.
55. Do not show a message of thanks for confirmation.
56. The actual lead magnet should be super super simple.
57. Short, easy to consume.
58. A 15-point checklist is 100x more valuable than a 15 hours course.
59. Give them an instant result paracetamol painkiller, rather than a long-term physiotherapy plan.
60. Again, don’t build any lead magnets until you get a few conversions.
61. Redirect them to a page with a video that sells the next thing.
62. Confirm, acknowledge and reward.
63. Thank you so much for downloading our guide! It’s on its way to your email inbox.
64. Here’s some free training showing how X people get Y result in Z time (without X headache).
65. Remember, each stage is faster and easier.
66. You don’t need to change the Z time part (unless you want to).
67. Use a video sales letter to talk about the problem.
68. Talk through why this is such a big problem.
69. Really dig into the problem – twist the knife.
70. Tell them it’s not their fault and why.
71. Tell them they deserve what they want.
72. Tell them the old, slow, expensive way of doing it.
73. Show them new, cheaper, faster way of doing it.
74. Tell them you can do just that.
75. Make an offer to your viewer.
76. Use a VSL page to offer either a product or a call.
77. Take payment there and then for a faster and easier method than A) your lead magnet and B) the old, expensive, slow way.
78. 0.1% of people will want everything, right now and, have the money to pay for it.
79. Offer those people anything and everything they want.
80. They’ll only be 1/1000 but they’ll spend 100x more than anyone else.
81. The fastest and easiest product on earth to sell/create is some kind of coaching/consulting.
82. After a VSL offer page, offer another product, with a higher price, and so on.
83. Yes, lots of people will drop off.
84. But focus on those who will buy.
85. You all need to spend 100x more time and effort in your current audience and list, closing them.
86. If your product isn’t selling, and no one is interested, it’s not the leads/lists/audience’s fault.
87. 80% of your conversions should and will come from your current audience/list.
88. If I had 10 people on my email list, I’d book calls with every single one of them.
89. If I had 100 people on my list, I’d book calls with every single one of them.
90. People don’t get bored of offers – don’t change them just because you’re worried they’re bored of them.
91. People either aren’t interested in the first place, or they are.
92. Whether they can AFFORD it or not right now should be the only thing stopping them.
93. You should create offers so good, with prices so high, that it seems unfair that only 0.1% of people can afford it.
94. Either: Focus on selling high-ticket services IF you are the one delivering them.
95. Or: Focus on low-ticket product IF you are not delivering them.
96. Don’t change the offer, change the message.
97. E.g. Land 10 x $10,000 clients in 90 days (without spending a cent on ads) can become.
98. Build a $120,000/year business in under 3 months (for less than $100).
99. The numbers, the method, the offer is the same.
100. If you don’t know how to deliver those results, you’re not spending enough time researching/listening to your audience or you haven’t qualified them enough or – you’ve picked a niche that can’t be helped.